Lanvin for H&M Fall Winter 2010 Menswear

Finally, images of the much awaited Lanvin and H&M collection due for launch on 23 November are surfacing around the web. To the delight of all male Lanvin fans, menswear was included in this capsule collection and thru the lookbook, Lanvin's aesthetics was not at all compromised despite the lower price tag attached to the H&M collaboration pieces.


Extracts of GQ's interview with Lucas Ossendrijver

"We didn't want it to be like a second line, a Lanvin-B. We didn't want to go in their direction; we didn't want to "do H&M". We thought actually that they would have to go high-end, instead of [us] going lower. We thought about the collection and what it should be. We actually thought the way when we started the menswear five years ago: really not to think of it as a fashion collection but more of a wardrobe. For every time of the day, for every occasion, there's a garment. We wanted to apply the same idea to H&M. It's really about wardrobe essentials for every time of the day. So there's a raincoat, there's a suit, there's some shirts, there's knitwear, accessories, shoes, ties, bowties. There's a single-breasted, a double-breasted, a tuxedo, a shawl collar. Everything is there. [chuckles] It's complete. It's really thought of as a wardrobe that can be mixed together."

"We developed fabrics for them. I was really surprised actually that we had the possibility to do that because I was expecting a little bit more difficulty in adapting to their system. Are there laser-cut seams? There are actually! But I think it's only on the womenswear."